In-store data for FMCG brands in Pakistan

Know what's on the shelf, store by store, every day.

ShelfIQ checks stock, prices and displays in stores across Pakistan through a network of freelance shelf checkers. Every answer is photographed and confirmed by three people, then turned into alerts your sales team can act on the same day.

Pilot live in modern trade stores in Karachi, Lahore, Islamabad and Rawalpindi
Example shelf check · UHT milk 1 L
Your brand
OUT · 0
Competitor A
OK · 7
Competitor B
LOW · 2
Competitor C
OK · 4
Critical out of stock11:42 am Your brand UHT 1 L is out

Supermarket, Gulshan, Karachi. Competitor A has 7 facings next to it.

✓ Checker 1  ✓ Checker 2  ✓ Checker 3
The problem

Brands spend a lot on merchandisers and still don't know what's on the shelf.

Data arrives late

Out-of-stock and pricing problems surface in weekly reports, after the sales are already lost.

It's hard to trust

Reports come from the same people whose work is being measured, with little to check them against.

Nobody has time to analyse it

Sales teams need a short list of what to fix today, not another spreadsheet to read.

What we measure

Six things that decide whether a shopper finds your product.

One store visit collects data for many brands, so you get far more checks than your own team could make, for a fraction of the cost.

Out of stock

Facings on the shelf for every product on your must-sell list. A confirmed gap on a critical product reaches your sales manager straight away.

Out 0 · Low 1–2 · OK 3+

Shelf price

The price on the shelf label, compared with your key competitors per 100 g or ml. We flag stores more than 10% over or under.

Rs per 100 ml vs competition

Share of shelf

Your facings as a share of the whole category, counted from photos, with the trend for each store.

Weekly · per store

Display purity

Is your chiller or gondola still yours? Pure, some competitor stock, taken over, switched off, missing or damaged.

Your registered displays

Freshness

The earliest expiry date on the shelf for each product, so you can act before stock goes out of date.

Days to expiry

Competitor moves

New competitor products spotted on the shelf, confirmed by barcode scan.

New barcodes, as found

Need something specific? We also run exclusive tasks for one client, such as a launch check or a display audit.

How it works

Many people, cross-checked, instead of a few people trusted.

  1. A store is due

    Checks are scheduled for each store on a fixed panel, every day.

  2. A checker visits

    A nearby freelancer picks up the task. The app confirms by GPS that they are inside the store.

  3. Photo and answers

    They answer short questions and photograph the shelf. It works offline and uploads when signal returns.

  4. Three must agree

    Three different people check the same shelf. Only answers that agree become data.

  5. You get the action

    An alert, an end-of-day list, a weekly view, and an AI you can ask questions in plain words.

No one edits data after the fact. If checkers disagree, the answer doesn't count.
Every answer has a shelf photo behind it.
AI reads the photos; simple rules check the AI.
We show you how accurate the data is, including where it isn't yet.
What your team receives

The right person hears about the right problem, at the right speed.

We send action-ready insight, not raw data. Each level of your sales team sees what it can fix.

FMCG brandsRetailersDistributorsConsultanciesInvestors
Right awayCritical out-of-stock alert on WhatsApp to the territory and area manager
End of dayOne action list: gaps, overpriced stores, low share of shelf, display problems, near-expiry stock
WeeklyTrends for regional, channel and category managers, by email and in the app
Any timeAsk the AI, for example "Where were we out of stock in Lahore this week?"
For freelancers

Earn from your spare time while you're already in the store.

Merchandisers, shopkeepers, students: anyone with a smartphone and some free time can check shelves near them and get paid for every approved answer.

Now signing up checkers in Karachi, Lahore, Islamabad and Rawalpindi.

01

Sign up in minutes

Sign in with Google, add your mobile number and CNIC. Our team approves you.

02

Find work nearby

See which stores need a check and how far away they are.

03

Answer and photograph

A few quick questions per product. No signal? It saves and sends later.

04

Get paid weekly

To JazzCash or Easypaisa. Approved work is always paid, no matter what.

How we work

Principles we don't trade for growth.

Honest numbers

No false claims. We tell clients what our data can and can't do yet.

Paid on time

Freelancers are paid weekly, and earnings for approved work are never taken back.

Shelves, not people

We record products and prices. No shopper faces or personal data.

Clear terms

Fixed, written terms for every client, freelancer and partner.

Talk to us

See your own brand's shelf before you decide.

We're working with a small number of brands on paid pilots: one category, a fixed set of stores, a few weeks. Tell us your category and cities and we'll show you what the data looks like.

Email us hello@theshelfiq.com We reply within one working day.